Who we are
We are Builders. Bosses. Fathers. Brothers. Men forged by fire—and formed to serve.
We don’t hide the scars. We don’t pretend we have it all together. We’ve lived the unraveling and know what it’s like to hold success in one hand and suffering in the other.
Formed to Serve isn’t a brand. It’s a brotherhood. A movement. A call to trade performance for presence, pride for purpose, and addiction for alignment.
Founded by Joe Halsell, a second-generation craftsman and recovering alcoholic, this work was born not in a boardroom, but in the silence of the early morning hours—on job sites, hospital floors, and quiet porch meetings between brothers.
The Call To The Workbench
You weren’t made for ease. You were made for endurance.
This isn’t a course. It’s a call — a summons to rebuild what’s been lost: character, conviction, brotherhood, and faith.
We are going on a difficult, life-harrowing adventure for the noblest of causes — the restoration of men.
You won’t go alone. You’ll go shoulder to shoulder with brothers — hundreds of them, tens of thousands, millions across the ages.
There’s nothing to fear. Just hard work. Honest sweat. Holy progress.
No one ever died behind a plow - but plenty of men were reborn there.
Contact us
This isn’t just a contact form.
It’s a first step toward joining a tribe of men who are tired of drifting and ready to build something that lasts. Whether you’ve got questions, ideas, or just need someone to hear your story—this is your place to begin